Privacy Policy

Arrow Puzzle Play: Tap Away (package com.puzzleplay.tap.block.away.arrow.puzzle)
Effective date: July 16, 2026 · Last updated: August 4, 2026

This policy explains what information the Arrow Puzzle mobile application (the “App”) collects, why it collects it, and the choices you have. The App is published by PuzzlePlay (“we”, “us”). By installing or using the App you agree to this policy.

1. Short version

We do not ask you to create an account, and we do not collect your real name, email address, phone number, contacts, photos, or precise location.
Your game progress (levels, stars, gems, settings) is stored on your device.
We use third-party services for analytics, crash reporting and advertising. Those services collect device and usage data, including an advertising identifier and approximate, IP-derived location.
The App is free to download and play and is supported by ads. There is one optional purchase — Remove Ads — handled entirely by Google Play. We never see or store your payment details.
The online multiplayer modes connect to our own game server. It handles the display name you choose and your moves for the duration of a match, and keeps no account or profile afterwards.
The App is intended for a general audience and is not directed at children under 13.

2. Information collected

2.1 Stored on your device only

Level progress and stars, unlocked levels, gems and hint balances, streaks, achievements, your win/loss records, the display name you choose, and your settings (sound, per-game volume, haptics, theme). This data stays in the App’s private storage and is removed when you uninstall the App. We do not upload it to our servers, and we hold no user accounts or player database — there is nothing to sign in to.

2.2 Collected automatically by third-party services

Service	Purpose	Data involved
Google Analytics for Firebase	Understand how the App is used (which games are played, time spent, levels played) so we can improve it.	Pseudonymous app-instance ID, device model, OS version, country/region, language, app version, in-app events.
Firebase Crashlytics	Detect and fix crashes and errors.	Crash stack traces, device state at the time of the crash, device model, OS version, app version.
Google AdMob	Show advertising (banner, interstitial and optional rewarded ads) that keeps the App free.	Advertising ID, approximate (IP-derived) location, device information, ad interaction data.
Google Play Billing	Process the optional Remove Ads purchase and restore it on a new device.	Purchase token and order status. Payment details are handled by Google Play and are never seen by us.
Google Play Install Referrer	Tell us which advertisement or store listing an install came from, so the App can open on the game you were shown. Read once, on first launch.	The referrer string Google Play attaches to the install (campaign and source), and the install timestamp. It contains no personal identifiers.

These services act as independent controllers of the data they collect. Their handling of that data is governed by their own privacy policies:

Google Privacy Policy (Firebase, AdMob, Play Billing)
Firebase Privacy and Security
How AdMob uses data

2.3 Online multiplayer

Ludo and Carrom offer online modes. If — and only if — you start an online match, your device connects to a game server we operate.

What it handles: the display name you chose in the App, the moves you make, and your IP address, which is visible to the server while you are connected in the same way it is to any internet service. If you use Play with Friends, the room code you share is handled too.
Why: to place you in a match, keep both boards in step, let you rejoin after a dropped connection, and show an approximate country on our own private monitoring page.
How long: a match lives in the server’s memory only. When it ends the room is discarded. We store no match histories, no chat (there is none), and no player profiles. Your own device keeps your results and the names of friends you played.
Choose a name you are happy to show. It is visible to the other players in your match, so please do not use your full legal name or any other personal detail.
Connections use encrypted transport (WSS/TLS).

2.4 How this maps to the Play Store “Data safety” section

Google Play asks every developer to declare data handling in fixed categories. Ours are declared as collected and shared, and correspond to this policy as follows:

Play category	In this policy
Device or other IDs	Advertising ID and the pseudonymous Firebase app-instance ID — section 2.2.
Crash logs	Crashlytics stack traces and device state — section 2.2.
Diagnostics	Performance and stability data from Firebase — section 2.2.
App interactions	Which games and screens are opened, levels played, session length — section 2.2.
Approximate location	Country or region derived from your IP address by AdMob and Firebase, and the country shown on our monitoring page — sections 2.2 and 2.3. Precise location is never collected.

Data is encrypted in transit. We do not sell personal information.

3. Advertising and your choices

Ads are provided by Google AdMob and may be personalised based on your advertising identifier.

In the European Economic Area, the UK and Switzerland, we ask for your consent before personalised ads are shown, using Google’s consent management platform. You can change your choice at any time from the App’s settings.
On any device, you can reset or delete your advertising ID in your device settings (Android: Settings → Privacy → Ads). Deleting it stops ads from being personalised.
Remove ads entirely with the optional Remove Ads purchase in the App’s settings, which also ends AdMob’s collection described above.

4. Why we may process your data (legal bases)

Consent — personalised advertising, where consent is required.
Contract — running an online match you asked to join, and delivering a purchase you made.
Legitimate interests — keeping the App stable (crash reporting), understanding aggregate usage to improve it, preventing fraud and abuse.

5. Data sharing

We do not sell your personal information and we do not share it with third parties for their own independent marketing. Data is shared only with the service providers listed in section 2.2, with the other players in an online match you join (your display name and moves, section 2.3), and where required by law.

6. Data retention

Game data lives on your device until you delete it or uninstall the App. Online match data is held in the game server’s memory only for the length of the match and is discarded when it ends. Analytics and crash data are retained by Google according to their own retention settings (analytics event data is retained for a limited period, typically up to 14 months).

7. Your rights

Depending on where you live, you may have the right to access, correct, delete, restrict or object to the processing of your personal data, to withdraw consent, and to data portability (GDPR), or to know about and delete the personal information collected about you and to opt out of its “sale” or “sharing” (CCPA/CPRA — note we do not sell personal information).

Delete the on-device data at any time: uninstall the App, or clear its storage from Settings → Apps → Arrow Puzzle → Storage. This removes your progress, your display name and your records, as we hold no server-side copy.
Opt out of personalised ads: see section 3.
Exercise any other right: contact us at the address in section 10. We will respond within the period required by applicable law.

8. Children’s privacy

The App is intended for a general audience and is not directed to children under the age of 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.

9. Security and international transfers

Game data stays in your device’s private app storage. Data collected by the services in section 2.2, and online match traffic, are transmitted over encrypted connections and may be processed on servers located outside your country — our game server is hosted in India, and Google may process data in the United States and elsewhere under the safeguards described in Google’s privacy policy. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Contact us

Questions or requests about this policy or your data:
PuzzlePlay
Email: masterapps1982@gmail.com
Address: India

11. Changes to this policy

We may update this policy as the App changes. The “Last updated” date at the top will always reflect the current version, and material changes will be announced in the App or on the Play Store listing.